How your business approaches the internet and online technology is critical. Digital technology has improved over the past few decades, making it easier than ever for small businesses to compete with corporate giants. At the same time, small businesses need to be wary of subscribing for every bell and whistle available on the market. At Twin City Web Solutions, our goal is to balance an effective online presence with lean operating principles. The result? An efficient digital strategy and freedom from wasteful spending.

how we craft a digital strategy 

listening

We start by listening deeply to you. We want to truly understand your business and the challenges you’re facing. It’s not about us, it’s about you.

human centered design

Business challenges are human problems. They are best solved with human centered design, a process to listen deeply, fail forward, learn, and innovate.

research

We will work closely with you to research trends in your business and your industry. 

imagination

This is where the magic happens. We will brainstorm ideas and solutions with you; good ideas, bad ideas, and even wildly outlandish ideas (these can actually be the best ones…).

planning

Here, we will distill all of the best ideas into your digital strategy. We’ll work with you to set a budget and establish key performance indicators that will hold the strategy accountable.

execution

This is where the rubber meets the road. We will be there with you through the launch to help you succeed. Let’s be honest. Nothing ever goes according to plan and we want to be there for you when something goes wrong.

Case Study: The Forsyth County Sheriff's Office

In the first half of 2020, Twin City Web Solutions had the privilege of working with the Forsyth County Sheriff’s Office (FCSO) and Sheriff Bobby F. Kimbrough, Jr. to develop strategies for enhancing their social media presence. Twin City Web Solutions helped the FCSO achieve a better understanding of its audience and leveraged data analytics to increase average engagement by 186%, average reach by 127%, and minimum reach by 196%….